Professional daydreamer and pixel perfectionist, I blend creativity with precision to craft digital experiences that dazzle and delight. From quirky concepts to polished perfection, I thrive on turning wild ideas into reality. Whether you're looking for a full-time designer, a freelance collaborator, or just someone to brainstorm with, I'm open to exploring all opportunities! 🎉 There's more to the story—read more.
A designer by choice, a programmer by qualification, and a generalist at heart, I thrive on versatility.
Currently, I'm a Designer Consultant at Thoughtworks, collaborating with diverse clients in non-profit, government and private sectors to bring their visions to life.
Often, I find myself at the intersection of various roles, excelling as a hands-on executor who loves to work and build.
I'm open to exploring different opportunities—whether full-time, freelance or collab! 🎉 There's more to the story—read more.
A designer by choice, a programmer by qualification, and a generalist at heart, I thrive on versatility. Currently, I'm a Designer Consultant at Thoughtworks, collaborating with diverse clients in non-profit, government and private sectors to bring their visions to life.
Often, I find myself at the intersection of various roles, excelling as a hands-on executor who loves to work and build. I'm open to exploring different opportunities—whether full-time, freelance or collab! 🎉 There's more to the story—read more.
Working with Benjaming was an absolute pleasure! Their ability to transform complex ideas into seamless and visually stunning designs is truly remarkable. The final product exceeded all our expectations and significantly improved user engagement. Highly recommend!
Sarah Johnson
Cofounder @Techinnovate
I was blown away by Benjamin talent and professionalism. They took our project to the next level with their unique design solutions and user-focused mindset. The results were not only aesthetically pleasing but also highly functional. A true asset to any team!
Jessica Smith
Product Manager @NextGen Apps
Benjamin brought a fresh perspective and a wealth of expertise to our project. Their ability to balance creativity with practicality ensured that we achieved both our aesthetic and functional goals. The feedback from our users has been overwhelmingly positive. Fantastic job!
David Brown
UX Lead, @InnovateNow
Collaborating with Benjamin was a game-changer for our product. Their innovative designs and attention to user experience have set us apart in the market. They are not just a designer but a strategic partner who understands the bigger picture. Highly impressed!
Emily White
Head of Product, @VisionaryTech
Benjamin is a creative genius! Their keen eye for detail and dedication to delivering top-notch work is unmatched. Our project benefited greatly from their innovative approach and collaborative spirit. Can't wait to work together again!
Michael Lee
Creative Director @BrightDesign Studio
Working with Benjaming was an absolute pleasure! Their ability to transform complex ideas into seamless and visually stunning designs is truly remarkable. The final product exceeded all our expectations and significantly improved user engagement. Highly recommend!
Sarah Johnson
Cofounder @Techinnovate
I was blown away by Benjamin talent and professionalism. They took our project to the next level with their unique design solutions and user-focused mindset. The results were not only aesthetically pleasing but also highly functional. A true asset to any team!
Jessica Smith
Product Manager @NextGen Apps
Benjamin brought a fresh perspective and a wealth of expertise to our project. Their ability to balance creativity with practicality ensured that we achieved both our aesthetic and functional goals. The feedback from our users has been overwhelmingly positive. Fantastic job!
David Brown
UX Lead, @InnovateNow
Collaborating with Benjamin was a game-changer for our product. Their innovative designs and attention to user experience have set us apart in the market. They are not just a designer but a strategic partner who understands the bigger picture. Highly impressed!
Emily White
Head of Product, @VisionaryTech
Benjamin is a creative genius! Their keen eye for detail and dedication to delivering top-notch work is unmatched. Our project benefited greatly from their innovative approach and collaborative spirit. Can't wait to work together again!
Michael Lee
Creative Director @BrightDesign Studio
Working with Benjaming was an absolute pleasure! Their ability to transform complex ideas into seamless and visually stunning designs is truly remarkable. The final product exceeded all our expectations and significantly improved user engagement. Highly recommend!
Sarah Johnson
Cofounder @Techinnovate
I was blown away by Benjamin talent and professionalism. They took our project to the next level with their unique design solutions and user-focused mindset. The results were not only aesthetically pleasing but also highly functional. A true asset to any team!
Jessica Smith
Product Manager @NextGen Apps
Benjamin brought a fresh perspective and a wealth of expertise to our project. Their ability to balance creativity with practicality ensured that we achieved both our aesthetic and functional goals. The feedback from our users has been overwhelmingly positive. Fantastic job!
David Brown
UX Lead, @InnovateNow
Collaborating with Benjamin was a game-changer for our product. Their innovative designs and attention to user experience have set us apart in the market. They are not just a designer but a strategic partner who understands the bigger picture. Highly impressed!
Emily White
Head of Product, @VisionaryTech
Benjamin is a creative genius! Their keen eye for detail and dedication to delivering top-notch work is unmatched. Our project benefited greatly from their innovative approach and collaborative spirit. Can't wait to work together again!
Michael Lee
Creative Director @BrightDesign Studio
Based in Singapore
Based in Singapore
Based in Singapore
Selected works ↓
Selected works ↓
SmartHome Automation App is a revolutionary platform designed to transform how users interact with their homes. As the lead UX designer and product strategist, I led the user experience overhaul, increasing user engagement by 40% and reducing onboarding time by 50%, ultimately redefining home automation.
TreeO2 Visualisation Dashboard is an MVP forestry platform designed for auditors and admins. I joined as the lead designer and business analyst, guiding the client through the digital transformation process and optimising their workflow for better efficiency.
SmartHome Automation App is a revolutionary platform designed to transform how users interact with their homes. As the lead UX designer and product strategist, I led the user experience overhaul, increasing user engagement by 40% and reducing onboarding time by 50%, ultimately redefining home automation.
In this project, I took charge of the SmartHome Automation App redesign, aiming to simplify home automation for everyday users. My journey began with in-depth user research to understand pain points and preferences. Leveraging these insights, I created detailed wireframes and interactive prototypes to introduce and test new functionalities.
By optimizing workflows and ensuring seamless transitions within the app, we achieved a remarkable 40% increase in user engagement and halved the onboarding time. This not only boosted user satisfaction but also positioned the SmartHome Automation App as a market leader in smart home technology. My role was pivotal in translating user needs into practical design solutions, driving the project to exceed its goals and deliver an outstanding user experience.
In this project, I took charge of the SmartHome Automation App redesign, aiming to simplify home automation for everyday users. My journey began with in-depth user research to understand pain points and preferences. Leveraging these insights, I created detailed wireframes and interactive prototypes to introduce and test new functionalities.
By optimizing workflows and ensuring seamless transitions within the app, we achieved a remarkable 40% increase in user engagement and halved the onboarding time. This not only boosted user satisfaction but also positioned the SmartHome Automation App as a market leader in smart home technology. My role was pivotal in translating user needs into practical design solutions, driving the project to exceed its goals and deliver an outstanding user experience.
In this project, I took charge of the SmartHome Automation App redesign, aiming to simplify home automation for everyday users. My journey began with in-depth user research to understand pain points and preferences. Leveraging these insights, I created detailed wireframes and interactive prototypes to introduce and test new functionalities.
By optimizing workflows and ensuring seamless transitions within the app, we achieved a remarkable 40% increase in user engagement and halved the onboarding time. This not only boosted user satisfaction but also positioned the SmartHome Automation App as a market leader in smart home technology. My role was pivotal in translating user needs into practical design solutions, driving the project to exceed its goals and deliver an outstanding user experience.
E-Shop Optimization is an advanced e-commerce platform aimed at enhancing the online shopping experience. I was the lead UX designer and analyst, and drove a transformation that boosted conversion rates by 35% and reduced cart abandonment by 25%, fueling significant business growth.
E-Shop Optimization is an advanced e-commerce platform aimed at enhancing the online shopping experience. I was the lead UX designer and analyst, and drove a transformation that boosted conversion rates by 35% and reduced cart abandonment by 25%, fueling significant business growth.
E-Shop Optimization is an advanced e-commerce platform aimed at enhancing the online shopping experience. I was the lead UX designer and analyst, and drove a transformation that boosted conversion rates by 35% and reduced cart abandonment by 25%, fueling significant business growth.
Taking the helm of the redesign, I focused on solving user pain points through meticulous research and user feedback. By creating wireframes and prototypes, I tested and implemented features like one-click checkout and personalized product recommendations.
These enhancements streamlined navigation, simplified the checkout process, and improved mobile responsiveness, resulting in a 35% increase in conversion rates and a 25% drop in cart abandonment. My strategic approach ensured that design solutions met both user needs and business goals, leading to a seamless and engaging user experience that elevated the platform's performance.
Taking the helm of the redesign, I focused on solving user pain points through meticulous research and user feedback. By creating wireframes and prototypes, I tested and implemented features like one-click checkout and personalized product recommendations.
These enhancements streamlined navigation, simplified the checkout process, and improved mobile responsiveness, resulting in a 35% increase in conversion rates and a 25% drop in cart abandonment. My strategic approach ensured that design solutions met both user needs and business goals, leading to a seamless and engaging user experience that elevated the platform's performance.
Taking the helm of the redesign, I focused on solving user pain points through meticulous research and user feedback. By creating wireframes and prototypes, I tested and implemented features like one-click checkout and personalized product recommendations.
These enhancements streamlined navigation, simplified the checkout process, and improved mobile responsiveness, resulting in a 35% increase in conversion rates and a 25% drop in cart abandonment. My strategic approach ensured that design solutions met both user needs and business goals, leading to a seamless and engaging user experience that elevated the platform's performance.
HealthTracker Pro is a comprehensive health monitoring app designed to help users track their wellness journey. I optimised the onboarding journey, significantly increasing account openings and engaging new investors.
ADDX provides accredited investors access to private markets. I optimised the onboarding journey, significantly increasing account openings and engaging new investors.
ADDX provides accredited investors access to private markets. I optimised the onboarding journey, significantly increasing account openings and engaging new investors.
I spearheaded the enhancement of the investor's onboarding process at ADDX, with the goal of engaging and activating a new wave of investors. In my strategic role, I meticulously mapped the entire onboarding journey identifying key touchpoints and painpoints through Amplitude.
By leveraging data-driven analytics, I uncovered actionable insights that informed our design decisions. I implemented small design and copywriting changes, conducting A/B testing on Maze. These iterations led to a significant improvement in the onboarding experience and a reduction in operational workflow.
I spearheaded the enhancement of the investor's onboarding process at ADDX, with the goal of engaging and activating a new wave of investors. In my strategic role, I meticulously mapped the entire onboarding journey identifying key touchpoints and painpoints through Amplitude.
By leveraging data-driven analytics, I uncovered actionable insights that informed our design decisions. I implemented small design and copywriting changes, conducting A/B testing on Maze. These iterations led to a significant improvement in the onboarding experience and a reduction in operational workflow.
I spearheaded the enhancement of the investor's onboarding process at ADDX, with the goal of engaging and activating a new wave of investors. In my strategic role, I meticulously mapped the entire onboarding journey identifying key touchpoints and painpoints through Amplitude.
By leveraging data-driven analytics, I uncovered actionable insights that informed our design decisions. I implemented small design and copywriting changes, conducting A/B testing on Maze. These iterations led to a significant improvement in the onboarding experience and a reduction in operational workflow.